Digital Marketing

3 Marketing Automation Workflows to Skyrocket Your eCommerce Conversions

Building a successful eCommerce business is not an easy task nowadays. Entrepreneurs need to invest time, money, and other resources into marketing and sales. Artificial intelligence and technological advancements are here to help simplify most processes and business operations. When it comes to social media, email, or any other marketing strategy, eCommerce companies can use artificial intelligence to make things easier and avoid many repetitive tasks. Moreover, marketing automation allows eCommerce brands to improve their CLV (customer lifetime value,) bring more leads, and provide more purchases. 

Three marketing automation workflows for more eCommerce conversions

How can you achieve an effective marketing automation process for better eCommerce performance? Here’s how you can fully leverage such workflows for better business performance. 

1. Onboarding new customers

Making a good first impression is hard since there’s a lot of competition, especially in the eCommerce industry. However, using marketing automation techniques, brands can simplify the process of first-time bonding with customers. Another option is to announce market research jobs that will engage new employees who can deal with marketing and customer relationships. A lot of companies consider part-time job vacancies, as part time jobs in London, Paris, Berlin and other megapolisses are very popular. How to use it to capture customers’ attention and make them stay loyal to your eCommerce brand?

First, you can use email automation to send Welcome emails or Thank you messages to customers who just subscribed to your newsletter. Then, you can send an automated message to say a few words about your eCommerce brand, history, the products you offer, etc. This is kind of like the introduction phase. In the next stage, you can direct new customers to other product pages, such as newly-launched products you’d like them to check out. Finally, let them know what’s coming next in their journey with your eCommerce brand so they can always stay in the know. 

2. Determining the quality of leads

Most business owners think that the more traffic they have to their eCommerce website, the more sales, and conversions it will bring. However, this is not true in most cases of high traffic. You need to determine and identify whether the people who have visited your website are quality leads or not. Will they make a purchase? Did they interact with your real estate chatbot? How long will they be willing to stay consistent with your eCommerce brand? 

To answer such questions, brands can use marketing automation techniques regarding customer and lead data. In the era of digitalization and technology, it’s possible to track each lead and understand things such as where they come from, how they found your brand, what steps they’ve completed on your website, etc. Later, this lead qualification process will help identify the users that have been beneficial to your eCommerce business growth. 

3. Providing more engagement

Especially if your eCommerce business has thousands of customers who consistently make purchases, it’s hard to focus on them individually and provide a smooth experience. On the other hand, by implementing marketing automation workflows, brands can keep up with their customer relationships. 

For starters, you can integrate a loyalty program and reward your most active customers with discounts and special offers. This will make them feel appreciated by your brand and more likely to engage. Then, you can send targeted offers and customise the messages during such campaigns. In this case, automation can help gather the right data, separate your customers into different segments, and make offers based on this information.

Conclusion

Marketing automation may appear like a complex process requiring much technology and AI implementation. However, if you dig deep into the Internet, you will find some helpful CRM software, marketing automation platforms, and other tools. Along with the tips in this guide, you can easily achieve successful automation workflows and skyrocket your eCommerce brand. 

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