If you have an eCommerce website for your business, you know sales and customer experience play a critical role. The best eCommerce websites should be easy-to-use and should catch the eyes of a customer.
While business owners have gained access to various tools to improve functionality, many have failed to create a good eCommerce website. A common reason is that they don’t update their eCommerce store, causing their website to look outdated.
You may have the best products and services in the market, but without an updated site design, customers won’t buy from your website. However, it’s may difficult to understand when your site needs a redesign.
It mainly depends on whether you provide a good customer experience. To go more in detail, we’ll talk more about the sign that indicates your website needs a redesign in this article.
Let’s get started!
1. Your Site Isn’t Easy to Use
One of the biggest benefits of an eCommerce site redesign is that it can bring a drastic improvement to the user experience. A well-designed website should be easy for visitors to navigate, helping them find their desired products quickly. The best way to do this is by switching to a reliable eCommerce platform.
Many local businesses in popular areas like Manchester tend to switch to other eCommerce platforms like Shopify with the help of an agency to add more functionality. It allows your site to add more options to help visitors visit the desired page quickly.
However, if customers can’t find their desired products quickly, they’re likely to leave the website. We recommend that you should put yourself in a customer’s shoes when browsing your eCommerce site. If you find it difficult to use, it’s a sign that your website design needs changing
2. Your Website has Bad Search Engine Rankings
Your website design plays a massive role in determining your search engine ranking. Google’s algorithm is constantly evolving, and now it’s beginning to take factors other than written content in its ranking.
One such aspect is the amount of time visitors spend on your website. However, if you have a poor website design, people won’t spend enough time on your website, causing your rankings to drop.
In other words, if your website is struggling to get search engine rankings, you may want to consider redesigning the pages. It’ll open up opportunities for implementing a powerful SEO strategy throughout your website.
3. Your Website has a Slow Loading Time
In today’s age, people want to get done with their tasks quickly, and the same rule applies when they want to purchase products from your website. If your website is slow and takes time to load, visitors may get frustrated and leave the page.
Studies have shown that visitors will likely leave the website if takes more than three seconds to load. If it takes longer, it leaves a poor impression, and people may label your website unreliable and untrustworthy.
Overall, a slow website will cause you to miss various sales opportunities. It’s because people will reach their desired pages slowly. Additionally, they’ll be less enthusiastic to purchase products from a slow website compared to those who reach their desired destination quickly.
A website redesign will lead to lower loading times, helping you keep up with the times. It’ll provide a better user experience and bring a much-needed glow up to your eCommerce store.
4. Your Website Isn’t Mobile Friendly
More than half of eCommerce users use their phones to purchase products online. Due to this, your eCommerce store must be mobile-friendly. Otherwise, you miss out on large amounts of traffic and sales.
If you haven’t already, you should check if your website is responsive and functional on mobile devices. If you find any issues, you may need to consider optimising your website for mobile devices.
It includes making changes to ensure that format, image sizes, and butter are catered towards people using their mobile devices. You should also work on making your pages load quickly on mobile devices. It ensures visitors aren’t frustrated waiting for the page to load.
To Sum Up
In conclusion, taking the time to create a well-designed website will play a huge role in the success of your business, especially if you make the right changes. Therefore, it’s crucial for you to take a look at your website and find issues that could need fixing as soon as possible.
The main objective behind the website redesign should be to improve the user experience. Therefore, you should think from a user’s perspective if you’re looking to redesign your website.
It includes staying up-to-date with the latest trends and technologies and regularly checking your eCommerce store performance. Taking these measures ensures that your website can provide the best experience possible to visitors.