As technology progresses and seeps into every area of our life, most of our marketing activities are moving into the digital realm. And in order to market your business online, you need to have technical knowledge.
Marketers are often dealing with data, and we mean loads of data. Such a large amount of data needs to be analyzed by digital tools. And using these tools requires some sort of tech expertise. Luckily, you don’t necessarily have to be an inveterate developer to succeed as a digital marketer; you can set yourself apart from other marketers by mastering a few tech skills. Here are what those skills are:
1. Data Analysis
Marketing isn’t a blind act. It requires data analysis to set goals, evaluate performance, and implement changes. Data is the backbone of every marketing campaign. Thus, data analysis is an important skill every marketer should have.
While plenty of marketing tools are available for use, you can’t master them all. Most companies believe that having an understanding of Google Analytics and social media tools like HootSuite is often enough and incredibly valuable for their team. And the good thing is you don’t necessarily need a degree to become an expert in using these tools. You can learn them on your own online via different online courses for FREE or at an affordable cost.
Before moving forward, we wanted to remind you that all these tech skills require you to have a solid internet service to be learned and implemented. And besides, tech and the internet are inseparable. If you are looking for a reliable option for your home or office, we recommend subscribing to one of the Spectrum Internet Plans, as they offer blazing-fast speeds and reliability.
2. Search Engine Optimization
Another Tech skill marketers need to know these days is how to rank their websites on search engines. That is because marketing requires visibility. And since most of us don’t go beyond the first page of the search results, marketers need to rank their websites to bring them into the area of visibility. According to HubSpot, more than 60% of marketers invest actively in SEO. So there is a lot of scope for SEO professionals out there.
This skill, too, can be learned on your own through various online courses and guides. All you need is discipline, persistence, and practice to master this skill.
3. Basic Design Principles
The visuals or the user interface of a site or an email is the first thing that signals the reader whether or not the product is for them. And the website that is easy to use and offers a great experience is surely the one to be visited more than the one that doesn’t seem welcoming. That is why marketers need to know the basics of design, specifically User-experience and User-Interface (UX/UI). Now, don’t get overwhelmed with all the technical terms; you don’t necessarily have to be an expert designer, but knowing the basics of a good, user-friendly design can take you a long way.
WordPress is a content management system that allows you to build and host websites. More than 70 million websites are built on WordPress, making it by far the most popular content management system (CMS) available. There are many advantages of WordPress, such as user-friendliness, Google Analytics Integration, access to third-party plugins, SEO friendliness, and many more. And the system isn’t even that complicated. You can learn it on your own without needing a lot of effort or technical background, but the knowledge of this CMS can take you a long way.
5. Marketing Automation
Last but not least is marketing automation: the process of automating repetitive marketing activities using digital tools and solutions. Automation removes many repetitive marketing tasks and offers powerful solutions and tools that help marketers convert website visitors into customers. Some latest automation tools are also able to track customers’ details through the marketing funnel and help you use the information to offer a better, more personalized user experience. Therefore, most marketing teams require their marketing executives to be familiar with automation platforms like MailChimp.
To Sum Up,
Tech skills are undoubtedly an asset in today’s technologically driven world. Above, we have mentioned some skills that we believe you need to learn if you want to excel in the field of marketing or market your own brand. All these skills aren’t hard to learn. You just need some discipline and persistence and get started!