The OTT streaming service AltBalaji has become a major player in India’s streaming landscape Azevedotechcrunch. In fact, it registered more than half a million paid customers in the third quarter of fiscal year 2018. According to AltBalaji, there are three types of customers, ad-supported and free and paid subscribers. Its content library contains the newest and most popular content available on the Internet. While its flagship offering is SVOD, it has also recently launched an AVOD component. Among its offerings are Bollywood blockbusters, Indian dramas and foreign language movies.

ALTBalaji has recently signed a deal with Reliance Jio to bring its flagship shows and movies to the company’s mobile and desktop platforms. As per AltBalaji’s chief operating officer, the platform’s subscriber count is likely to reach more than 40 million by 2025. Despite its growing popularity, ALTBalaji hasn’t yet matched the success of its larger rivals. To keep up with the competition, the company has adopted a variety of marketing tactics. One such tactic is to leverage its existing partner apps, like Vodafone’s OTT app, to boost its subscriber count.

Aside from its AVOD offering, the company has introduced a plethora of other features and benefits. For example, the company offers the best subscription plans, which are affordable and come with a myriad of options. Moreover, it has a wide array of languages, including Hindi, Punjabi, Gujarati, Tamil, Bengali, Gujarati and more. At the same time, the company has a wide range of payment options to suit every wallet. Lastly, it has also integrated with the OTT app of its largest partner, Vodafone.

In all, the company’s newest additions to its streaming catalogue are a welcome addition to the online entertainment industry. For instance, a recent addition is Lock Upp: Badass Jail Atyaachari Khel, a reality show featuring 16 contestants who are locked in a jail and have to work off their sentences. Several more originals are on the way, courtesy of its parent company Balaji Telefilms.

In a nutshell, AltBalaji is the OTT streaming service of the future. Its SVOD offering boasts the most cost-effective subscription plans while it also allows you to watch the latest and greatest films and TV shows in the country. It also has an ad-supported component, which provides a good value for money proposition. With more than 70 countries and territories, its reach is virtually unlimited. Hence, it’s no wonder that its revenues have increased over the years.